Celebrating 10 Years!
Jul
3

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A wise man once said, “When you’re dealing with technology, it’s better to be on the cutting edge than the bleeding edge.” Technology shouldn’t make people bleed, should it?

As an A/V and production company, OnCue Staging is all about technology—the latest and greatest technology to hit the market. But just because it’s “new” doesn’t mean it’s better. We’ve found it isn’t always the best idea to run out and buy something as soon as it hits the market. So, when should you use new event technology?

If a new technology doesn’t either enhance an event or create a solution, we don’t usually recommend spending the extra money.  Sometimes we find the current model or technology works better than the newest trend to hit the market—saving us both dollars and headaches.  And don’t even think about trying out a new technology or piece of equipment for the first time at a live event.  You will go from cutting edge to bleeding edge. Test the waters, read reviews, let others try the product first. Be on the cutting edge after others have already bled.

Don’t get me wrong. Every year we attend many national conferences where new technologies are demonstrated to stay abreast of developments in the tools we use. But only about 1 out of 100 of the new technologies we see at these conferences ever make it into the mainstream. This is because unexpected problems pop up, there isn’t enough promotion or there’s a lack of demand, you name it.

When working with clients on events, we have access to new technology and equipment, but that doesn’t necessarily mean it’s the best option. Sure, it might be cool or look slick. But does it really provide a solution or enhance your event? At OnCue Staging, our rule of thumb regarding new technology is: “If it doesn’t solve a current problem or enhance your event, don’t use it?”

The next new technology to hit the market may have a big “WOW” factor, but provide only a small improvement in functionality or effectiveness. Or maybe even none at all. In business, who would want to take that risk? OnCue won’t risk your meeting or your business by trying to impress everyone in the room with a floating projector. Who knows—it might not float. And that would leave us and our customer stranded and bleeding.

At OnCue Staging, our customers and the show always come first. If new technology helps us put them first, we use it. If it doesn’t, we don’t.

 

 

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