Celebrating 10 Years!
Sep
19

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As most event planners know, you spend a lot of time and money managing what happens on stage during an event, and how the audience will perceive it.  You painstakingly plan every detail from creating a theme, securing speakers, choosing music and delivering PowerPoint presentations. However, there is a critical knot that ties everything together that often gets overlooked, an element that can make or break your event—TRANSITIONS.  Event transitions are the process of changing from one situation to another on stage.  These are little details that make a big impact.

How you transition from one situation, topic, subject or speaker on stage sets the tone and gives your event a polished professional look and feel—one that connects and resonates with your audience.  Your audience needs to be guided on what they are supposed to do. They need to be lead as a group.  Their attention needs to be captured so you can have precise control over the flow of the event from the opening to the finale.

While transitions can take many forms, it is important to have a transition plan and to be consistent.  Transitions must also be connected to the content, look and feel of the entire event.  Can you imagine the Oscars starting with the MC standing at the microphone saying, “please take your seats we are about to begin?”  Or, does an opening where the lights dim, opening music plays and a video starts to welcome you to the event and introduce your MC sound more appealing? You can already hear the applause.

The same is true for any type of event.  Whether it’s a fun, casual meeting or a black-tie event, the type of transitions used on stage must look, sound and feel appropriate for the occasion. Some transitions might be more academic, more energized or more dramatic.  The most important thing is to make sure the transitions are planned and consistent throughout the entire event.

Transitions happen many times throughout the event—from speaker to speaker, to panel discussions and between breaks. It can be as simple as a person on stage giving direction, an overhead announcement or video stinger you name it.   The key is to not get caught up in what you are doing, but how you are going to get from point A to point Z.

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